IT Support AU Managed IT services Melbourne What is a Business Digital Transformation Strategy? A business digital transformation strategy is a plan to deliberately reposition an organization in the digital economy. Its not an IT plan or a new user experience or upgrade to business processes. Although these things are important, they rarely go far enough to reposition the entire organization. The word digital is a synonym for the pace of change that is occurring in this world driven by this rapid adoption of technology. Business has gone digital, consumers and clients have gone digital. The word transformation emphasizes how an organization must be built to change and innovate rather than simply enhance and support business as usual. A strategy is a plan of action, it should contain a vision of what the business is transforming from and into and why we are doing so. More importantly it must define technology challenges that must be overcome along the journey if the business is to reposition itself and demonstrate how IT department must address those technology challenges. IT strategy is not a set of rolling resource figures and budgets. IT strategy does not focus on tweaking how we operate, that’s operational efficiency, IT but not strategic. IT strategy focuses on what you are going to do more of and less of that’s going to make a difference to your business IT processes. How customers seek answers, how we decide has shifted dramatically in the digital age. So you have to use digital methods to creating strategies that drive an organization that deals with these new dynamics. Until recently it was OK to use historic IT data to help define strategies but in the digital age the business is data driven. Customers are delighted by your website, mobile app any more, these technologies in themselves don’t create competitive advantage. Anchoring a real time IT strategy driven by testable and verifiable data is the new pursuit of the business digital transformation. A business digital transformation strategy needs to focus not just on customer expectation but rather on what you are going to stop doing in order to create that capacity. It also focuses on how to create deliberate planned cycles of innovation designed to take advantage of changing technology like machine learning, AI, cloud computing, managed servers, digital marketing and emerging IT technologies. Building a business that has big appetite for innovation, dynamism and flexibility in capacity is conceived as a digital transformation strategy using IT frameworks. A digitally transformed business focuses heavily on data driven models and emerging IT technology. The biggest challenges to digital transformation are not tech related, but related to business leaders, management and high-level decision makers. It is related to asking the right questions about your business.
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