When building your social media strategy for your business, it helps to learn from what other people in your industry are saying and doing. When it comes to your social media marketing plan, there’s no point in re-inventing the wheel. Instead, take advice from businesses that have found success when using social. Whether it’s gaining more followers or increasing customer engagement, businesses around the world are discovering ways to how social media is contributing to success and growth. At Hootsuite, we make a habit of continuously talking to our customers and understanding what works for them and what doesn’t. With our varied clientele, we have the opportunity to truly understand how social helps all types of businesses. As a result, we thought we would put together some of our favorite customer testimonials in order to help other small businesses understand why social media is important for business. Make your social accounts social media When you arrange and form your social accounts, you should consider that social media is social. If you want to post just links that lead to your websites, I bet you that you won’t get lots of benefits. Your content should be related to your niche, use some jokes, memes, funny quotes and useful quotes from experts. As soon as you get likes, comments or messages, try to reach out them as soon as you get. Make sure that social media is not advertising, it is a social engagement with your target audience. One benefit that differentiates Buffer from other social media management tools is the content suggestion feature. You can quickly, painlessly, and strategically load your queue with shareable, informative content. Use the right time to post your content One of the most important things for better social media performance is to analyze and find out the best time you should post your content. It is important to know when they are the most active and how best you can reach your target audience on social media to share your best content. Every industry has its powerful experts. Find these influencers and follow them. It is far likely that they will follow you back. If you are a SEO agency, you probably should find someone in your niche, but not follow people in education or IT fields. ©