After people realized the importance of international trade and how big China`s share in the world market was, the People`s Republic of China became the heart of world trade. Most of the world`s import and export companies conduct research in a wide range of sectors in China. Their goal is to find the right consumers, to continue their work in the field of import and export, and to have a good reputation in both. Unfortunately, most of them face many problems due to unexpected difficulties; product quality, delayed shipments, communication with indigenous people and, more importantly, misunderstandings between companies leading to major problems in production contracts. Therefore, our top priority is to ensure that we are sufficiently clear about the correct combination of Chinese business culture and Western business culture. Gmail: [email protected] ©