Bagaimana mesin pencari menentukan relevansi dan popularitas? Kata : Untuk mesin pencari, relevansi lebih berarti daripada menemukan halaman dengan kata-kata yang tepat. Pada masa awal web, mesin telusur tidak bergerak lebih jauh dari langkah sederhana ini, dan hasil penelusuran memiliki nilai terbatas. Selama bertahun-tahun, para insinyur cerdas telah menemukan cara yang lebih baik untuk mencocokkan hasil dengan kueri penelusur. Saat ini, ratusan faktor memengaruhi relevansi, dan kami akan membahas yang paling penting dari ini di panduan ini. Mesin pencari biasanya menganggap bahwa semakin populer suatu situs, halaman, atau dokumen, semakin berharga informasi yang dikandungnya. Asumsi ini telah terbukti cukup berhasil dalam hal kepuasan pengguna dengan hasil pencarian. Popularitas dan relevansi tidak ditentukan secara manual. Sebaliknya, mesin menggunakan persamaan matematika (algoritma) untuk mengurutkan gandum dari sekam (relevansi), dan kemudian untuk menentukan peringkat gandum berdasarkan kualitas (popularitas). Algoritma ini sering terdiri dari ratusan variabel. Di bidang pemasaran pencarian, kami menyebut mereka sebagai faktor peringkat. Moz dibuat sumber daya khusus tentang hal ini: ©

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