Daniel Gebler is CTO of Picnic, the world’s fastest growing online supermarket that makes grocery shopping simple, fun, and affordable for everyone. Previously, he was Director R&D of Fredhopper, responsible for the product and technology roadmap, and led engineering teams located in Amsterdam and Sofia. Daniel holds a PhD in Computer Science and an MBA. ©

10 years of experience as product management professional across multiple domains (Retail, Insurance, Real Estate). Been part of complex projects right from the inception until the product go-live, wearing multiple hats (BA, Product Owner, Product Manager, UAT, Scrum Master, Client Manager) at each phase of the SDLC. My Job Responsibilitie includes as below: a) Act as the Subject Matter Expert throughout the entire product development lifecycle. b) Work with a cross-discipline team to develop overall strategy and vision for a variety of digital projects. c) Define the vision for the product line, understanding and influencing the business plan. d) Work closely with Project Management to manage project scope. e) Responsible for communication of releases, features, roadmap and schedule to internal users, stakeholders and executives. f) Responsible for the preparation and delivery of board updates as to the progress of this key initiative. g) Gather and prioritize business requirements from diverse stakeholder groups. h) Build Product Backlogs from requirements gathering activities. i) Work with other disciplines to size and scope features in the Product Backlog. j) Conduct Product Backlog grooming sessions throughout the project lifecycle. k) Document business requirements via user stories and process flows. l) Document functional requirements including writing wireframe/comp annotations, user stories and acceptance criteria. m) Work closely with team leads to plan, size and manage sprints. Handoff specifications to Engineering teams. n) Provides development teams clear direction and criteria for development features developed within the platform. o) Provides consistent and frequent feedback on the development of features in accordance with Agile software development principles. p) Responsible for maintaining a clear, prioritized backlog and working with development teams to manage the execution of the backlog. ©