I am a business person by training, but I often find myself working on programming. It turns out, that the best competitive advantage for marketing is a deep integration of all product/marketing related efforts. So I code. Built our marketing website from scratch. Everything from the copy, to the HTML, creating vector images, and server-side code. You name it. This allows me to do things very few marketers can. HTTP/2? Sure. Using SVGs and PNGs to improve speed? You bet. Change to material design on the fly? Of course. The caveat? - I often find myself in areas of programming I don`t quite understand... yet.
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