Website Design and Development – a digital marketer may coordinate the design and functionality of a company website, working alongside web developers and web designers and coordinating the process. Content Strategy – Along with the design and functionality of a company website, a digital marketer is also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met. SEO and SEM – a digital marketer is responsible for ensuring that the website is easily found by the target audience. and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website. E-Commerce – where appropriate, a digital marketer is responsible for converting website visits into online sales. This is often achieved by making the online shopping experience as easy as possible and by introducing special deals. Social Networking – a digital marketer may also be responsible for managing the online presence and brand of a company. such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication. ©