404 Errors: What They Mean For SEO 404 errors are a dreaded sight for any user on the web. They happen when something is not found, usually because of an error in code or some other technical malfunction. This can be frustrating and scary to see as a website visitor, but it can also have negative impacts on your SEO rankings if you don`t address them promptly. It`s important to know how they work so you can identify the cause and take action as needed. Mostly, 404 errors are caused by a broken link. So, when a user clicks the link, they don`t get where they expected to go and instead get an error message. And this can happen for many reasons. Maybe you deleted some old content without removing it from your list of links, or perhaps you`ve linked to a page on your site that doesn`t exist anymore. Regardless of what the cause is, frequent 404 errors can lead Google (or other search engines) to think there`s something wrong with your website and penalise you as a result. There are also cases where an old file was created during the transfer process when you updated your website, and it has a broken link. In this case, you may need to contact your web hosting company and ask them whether they can redirect the old file to what`s supposed to be there now. Other 404 errors are caused by incorrect or invalid URLs. For example, you might mess up the URL when setting up additional pages on your site, and your traffic keeps getting 404 errors. Again, this can lead to a penalty from Google and other search engines if you don`t fix it quickly enough. Contact Us: Bold SEO Adelaide Address: 3/265-267 Halifax St, Adelaide SA 5000 Phone: (08) 8180 0605 Email:
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