Graduated in business administration from PUC-SP, I have experience in trade marketing and digital marketing. I have worked on several consulting projects generating insights for industries and retailers, analyzing both quantitative data (sell-in and sell-out, Kantar, Nielsen), and qualitative data (shopper surveys, consumption, economic scenarios and social trends). I have experience in consulting, working on the construction of performance indicators for retail category management, merchandising teams and sales teams, and monitoring methods, assessing and analyzing these indicators through Database analysis tools like Excel, Access and PowerBi. Also, as I was always working with a lot of databases from different sources, I am quite familiar with ETL process. As part of my professional development, I led both small teams, from 3 to 6 professionals, to large national teams of 50 professionals. My last job was working with digital marketing, taking my experience from physical trade marketing to the online market, seeking to implement the good practices of the projects that I worked during those six years in consulting projects for the digital retail. ©