I am working with as a Community Manager and what are I am doing is: Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties Events and event planning – attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community Public relations – (note: some companies may have devoted PR departments so this may not be relevant) managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns Customer relations – the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums such as GetSatisfaction pages Communications/marketing strategy – the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Business development – Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales
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