I work as Operations Executive with US-based Governance, Risk Management & Compliance (GRC) company, which develops robust GRC applications on Salesforce.com: The Customer Success Platform To Grow Your Business platform. I am primarily responsible for Planning & Delivering CRM Strategies across the Organization encouraging Lead Generation and Customer Retention. My role at Confident Governance requires me to work closely with departments such as Development, Digital Marketing & Content Management, Public Relations, Communications & Brand Management. I oversee direct communications with Customers through Salesforce CRM. In the current role, I am also responsible for planning, developing and implementing effective Marketing Communication Campaigns and writing copy for Marketing Collaterals (brochures, newsletters, Press Releases, and emails). I have 2+ years experience in overseeing Social Media Strategy for the Company and analyzing social media insights to guide Social Media campaigns. I have also developed a content calendar across all platforms ensuring a constant supply of relevant content. ©