Rita Petrilli (b. 1987, Foggia, south-east Italy) gained her first degree cum laude in Industrial Design from the Faculty of Architecture, Polytechnic Institute of Bari, with a thesis on Information Design. During her studies she dealt with the different aspects of design: product, interior, graphic, interaction. In April 2013 she gained her second degree in Visual and Multimedia Communication at the Faculty of Design and Arts (IUAV) specializing in Graphic and Interaction Design. The thesis outlined from scratch Circlemeal, an innovative smartphone app which interpreted and augmented nutritional information found on food labels making it more meaningful to consumers. Rita was Semifinalist in the Adobe Design Achievement Awards 2012 and 2013 for the Information Design category. In May 2014 she won the first prize at Confood Competition with the app Circlemeal, awarded by Confconsumatori - the national association of consumers which protects consumers’ rights. Rita is now Interaction Designer at Sellf s.r.l. ©