Hi, I`m Damien Anderson, a freelance SEO consultant based in London. I started echwa.com to help content publishers solve their SEO challenges: Planning and migrating websites and digital transformations Improving information architecture and knowledge systems Optimising content management processes and systems My goal is to help website owners get the best out of their search optimisation, and help grow their businesses. I previously led the strategic SEO approach for consumer organisation Which? for a decade from 2009, where I oversaw the Search and Audience development team. Before this, I held several client and agency side roles working on SEO and PPC campaigns for global brands. I have advised clients in a variety of sectors including consumer goods, medical, financial services and digital to enhance their SEO visibility through SEO activities. Originally from Australia, and spending time between Adelaide and Darwin, I began my career at Empire Ridge in Adelaide, where I worked in the User Experience team. ©