Hi, Payal Dixit Here. Currently I`m working as Digital Marketer. Before it I`ve worked as IOS Developer, PHP developer, Business Development Manager (online bidder) and content writer also. If you`re interested in marketing communications and like to keep abreast of new trends and developments, consider a career as a digital marketer Digital marketers are involved in developing an organisation`s multi-channel communication strategies. They may work across several areas or specialise in a few, depending on the size and requirements of their employer. I`m owner of four site. Touchy Massage Key areas include: social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram. search engine optimisation (SEO): developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results. pay-per-click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results. mobile marketing: includes app-based, in-game, location-based and SMS marketing. affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies. Responsibilities As a digital marketer, you`ll need to: create and upload copy and images for the organisation`s website; write and dispatch email marketing campaigns; provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI); research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums; design website banners and assist with web visuals; communicate with clients, affiliate networks and affiliate partners; conduct keyword research and web statistics reporting; contribute to social media engagement and brand awareness campaigns; use web analytics software to monitor the performance of client websites and make recommendations for improvement; contribute to company and industry blogs and manage e-communications; assist with paid media - including liaising with digital advertising agencies; develop and integrate content marketing strategies; keep up to date with current digital trends; manage the contact database and assist with lead generation activities; negotiate with media suppliers to achieve the best price for clients. ©