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Marketing forms the base of a brand to stand strong in the market and represent itself in the best way possible. Social Media Marketing is considered to be like a tool that can make or break a brands foundation. Impactful and tactical marketing is all it takes. Social Media Marketing acts as one of the channels for brands to spread awareness about what they do? How it all works for them or their customers? Social Media is one medium where brands can connect directly with their audience. If taken into consideration the traditional way of marketing and modern or digital marketing, social media will always stand a chance to be stronger than other platforms. Whether it`s about organic reach or paid campaigns for brands to make their own way, in the end, all that matters is a sound relationship between the clients and the brands. ©