Website: Address: 2754 Rainbow Road, Los Angeles, CA 90014 Phone: 626-243-2637 Before Alpha Beta was the name of a store, it was the name of a marketing concept used in grocery stores founded by Albert and Hugh Gerrard. It referred to organizing the groceries in the store in alphabetical order. The Gerrards applied this idea to their flagship grocery store, Triangle Grocerteria, in 1915.
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