Jeevesh Sabharwal, the Founder & Director of Horizon Buildcon, did Business Administration from Western International University, USA. He did not appear in the placement process and immediately started “Crafts Council of Kurnool”. “The craftspeople are the mainstay of India’s non-farming, rural economy, but for the most part they are an informal working group often struggling to make ends meet”. The artisans don’t see a broader market for their handicrafts beyond their immediate region. About 90% of artisans who responded to a survey conducted in Kurnool said lack of income was responsible for their poor life quality. One of them has exclaimed that his skills in carving wood blocks can’t support his family and so his craft will die with him. Jeevesh Sabharwal provided Income to the Craftspeople Jeevesh Sabharwal as a Social Entrepreneur striving hard on providing B2B matchmaking platform to help rural artisans in Kurnool continues to use their handicrafts to improve their livelihoods. It differs from the hundreds of other ventures that are trying to help craftspeople in Kurnool because it focuses on the licensing of the art, as opposed to selling an actual art. Growing up in Kurnool, Jeevesh changed homes frequently as a young child after his parents returned to the USA. Even though Jeevesh was separated from his parents, they wrote to him constantly, their letters stressing the importance of education and emphasizing their love of India. Jeevesh’s Love towards the Rural Artisans ©